Posted in Runway Looks on Feb 18th, 2012
[Images by Dimitrios Kambouris/Getty Images for Levi's] Levi’s, who hosted its first global fashion show in Soho, presenting some items from its global line, emphasizing the concept of craftsmanship, honesty and authenticity. Fashion wise, the company is certainly defying the convention by thinking beyond traditional blue jeans; models were wearing a plethora of denim combinations [...]
Posted in Industry Buzz & Events, Shopping, Trends on Nov 15th, 2011
Levi’s Spring/Summer 2012 Water, Earth, and Wind Campaign harks back to classical elements, elements that all speak the same language. At the collection preview, beyond the season’s latest clothing, we also received a message of sustainability and renewal. Levi’s continues to drive profit through solid principles; the brand alone has saved 156 million liters of [...]
Posted in Shopping on May 4th, 2011
[Getting fitted to find out what Curve ID I am!] Back in February at the Independent Fashion Bloggers Conference during New York Fashion Week I learned about, and received a custom fit of Levi’s Curve ID, a new way to think about finding and selecting the perfect pair of jeans. Launched in August 2010, Curve [...]
Posted in Industry Buzz & Events on Aug 24th, 2010
This summer, Levi’s launched the ‘Not all asses are created equal’ campaign, as well as the ‘We are all Workers’ campaign, which, according to their website, the latter is explained: “Amid today’s widespread need for revitalization and recovery, a new generation of “real workers” has emerged, those who see challenges around them and are inspired [...]
Posted in Trends on Nov 4th, 2008
Over the past few years we’ve seen jean styles go from flare to straight leg, skinny to ultra skinny, and now, skin-tight leggings have practically replaced jeans altogether! For spring, the collections of Miss Sixty, Marc by Marc Jacobs, and Diesel Black Gold all featured the boyfriend jean, adding a breath of fresh air to [...]
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