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lensCrafters

February 6, 2013

LensCrafters Streamlines the Steps to Finding The Eyelasses of Your Dreams

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myLook technology takes a camea shot of four different frames to get a real time comparison
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myLook at Lenscrafters with a sideview -- whittled down to two frame choices!
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Doing the exclusive AccuFit Digital Measurement System-gives a perfect fit down to the millimeter.
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AccuFit is measuring the precise location of my pupils.
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So many fabulous sun and regular eyewear options at LensCrafters!
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My absolutely fabulous new Vogue Eyewear frames -- made and ready for my face within an hour!
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How do I look in my new frames?
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LensCrafters made me very very happy recently. Not only did I get a gorgeous pair of prescription lens frames, but it was guranteed that I was getting an incredibly customized, precise product in a matter of minutes! It’s been a while since I’ve set foot in a store, except for the occasional perusal of new frames or eyeglass tightening, but now realize how much I was missing out, thanks to the new technology the store has set in place. With myLook (see pic above an slideshow), a quick digital camera takes images of up to four frames that I’m considering, then creates an image collage so that I can view them all in one fell swoop, instead of taking off and putting them on my mug multiple times to try to make this painstaking decision of which pair to choose.

Once I’ve made my decision, the AccuFit Digital Measurement System  uses a device that has fit sensor in it to gauge all of my needed eye specifics, such as pupiliary distance; this contraption gets your measurements right, down to the millimeter. Once the optician has taken all of the needed info down, you choose your lens type, and off to the lab your frames, data, and script go! If you’ve lost or broken your glasses, this can come in quite handy, as you can have glasses ready for you in as little as an hour time.

I ended up with this purple/maroonish slightly cat-eyed pair of Vogue Eyewear, (see slideshow), which I absolutely adore. I can’t wait to wear them during New York Fashion Week, as I know they will merge well with my fashionable accoutrement!

Have I got you itching to get a new, stylish pair of frames? I hope so! If you’d like to get a head start while sitting at your desk right now,  you can  find your look online   and play with likes, dislikes, and what is just plain flattering on you.

-Julia DiNardo

Full Disclosure: LensCrafters provided a free pair of eyewear for Fashion Pulse Daily’s review.

August 30, 2012

Do You Wear Eyeglasses? We’ve Got All of Your Style & Function Questions Answered!

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[All images via LensCrafters]

Perhaps with the back-to-school shopping frenzy, you may be itching for a new pair of frames. Where do you start, and how do you know you are investing in a silhouette that won’t be a quick fad, and not to mention, be the best selection for your face shape and complexion? Being an eyeglass wearer for 16 years myself, these are all questions that weigh on my mind.  Luckilu, we’ve got Sherry Pounds, Vice President of Product for LensCrafters, to give Fashion Pulse Daily the lowdown on popular trends, picking the best frame for your face, and knowing the proper fit.

Major Eyeglass Trends

Sherry Says:

  • The trends with staying power that we are seeing are retro shapes, colored frames, embellishment and mixed materials.
  • With the popularity of television show and movies set in past decades, retro styles are making a comeback this season. The collections are showing a trend in round eyewear, a unique look for both men and women that works best at softening square or angular faces. Retro shapes are increasing in popularity with the semi-rimless style reminiscent of the 60’s era. In addition, the cat eye has seen a major resurgence in recent years and has quickly become a classic style for optical wearers. Nearly every eyewear collection this season includes a cat eye style.
  • Color has been a major trend throughout 2012 and eyewear is no exception. Your eyewear is the perfect accessory to add a pop of color to your look. We’re seeing everything from bright bold colors to soft pastels. When choosing the right frame, remember to select a color that works best with your skin, hair and eye color. Your eyewear should complement your personal coloring.
  • Over the top embellishments were a key trend on the runways; this translates to eyewear with the precious metal detailing and embellishments on the sides of several frame styles. Whether it is a logo detail, knots, bows or jewels, the eye-catching embellishments and ornamentation on both optical and sunglass frames are calling for more attention this season.
  • This year we’ve seen accessories, jewelry, and clothing designed with a combination of metals, animal prints, leather and many other unexpected combinations. The fall eyewear collections are also mixing materials to add to the latest fashion trend. The trend brings an extra bit of luxury by adding style and texture with the use of unexpected materials.

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