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November 6, 2009

W Hotels The Store – Not Just for Tourists!

by fashionpulse

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Even if you aren’t a guest of the hotel, W Hotels The Store is definitely a shopping destination worthy of a trip! We recently went to an event for W Hotels the Store, and discovered that the shop features a mixture of (mostly) reasonably priced gifts, clothing, jewelry, fashion accessories, handbags, shoes, beauty products, home supplies, and other unique items. It’s a complete 180 from the traditional hotel gift shop; many of the trendy products are unique and limited edition.

Some of our favorite gift giving ideas? The Rubiks Pepper Mill ($17), a pepper mill in the shape of a Rubiks Cube; high-end, aesthetically pleasing office supplies by Neo-Utility (each individual item priced at $39); and a leather bangle by House of Harlow ($95).

In addition, the store recently launched “Global Glam,” a limited edition designer collection inspired by five of the W’s new hotel locations: South Beach, Hong Kong, Santiago, downtown NYC, and Istanbul.

The hotel hopes that this new feature will begin and continue to “align the brand with the world of fashion in an authentic and innovative way.” And I can’t see the idea failing, especially when you consider some of the designers who have already collaborated on the Global Glam collections: Foley + Corinna, Lauren Merkin, Rachel Leigh, Wink, and Susan Daniels are just some of the big names who have created pieces exclusive to W Hotels The Store.

Currently, 16 W hotels feature W Hotels The Store, including: multiple Chicago and New York locations, Dallas, San Diego, Mexico City, Atlanta, Hong Kong, South Beach, and Fort Lauderdale. Many items available for in-store purchase can also be found online.

-Sarah Nason

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