NYX Cosmetics (pronounced “nicks”) recently held the grand opening for its first ever East Coast location in Willowbrook, New Jersey, part of the brand’s expansion plans with 20 more openings planned in 2016. NYX hopes to become a staple in every woman’s makeup collection, which no becomes a breeze thanks to products that are both affordable and versatile, covering all the bases from face, eye, and lip products to nail and body additions to round out your beauty look.
Be sure to check out the brand’s signature Butter Lipstick, ($6) which comes in over 30 colors, and feels exactly as it sounds; like a satin texture that glides on like butter. It’s a nice change from a wide swath lipsticks some even quadruple that price, that only seem to cause dryness and lack proper hydration. Another NYX star product is the Wonder Stick, ($12) which allows any level of makeup application expertise to achieve the perfect conceal/contour/highlight combo with ease (much easier to use than powder!). Other favorites include the Makeup Setting Spray in Matte or Dewy ($8), and the Eyebrow Gel ($7).
Full Disclosure: Fashion Pulse Daily was given products for editorial consideration.