Yesterday I was honored to attend the FN Summit, a day with the major players from within the footwear industry to meet, present, and discuss the future of the category. Most fascinating to me was Session III, entitled Fashion Social: Clicking into Three Innovative Case Studies, with presentations by Rebecca and Uri Minkoff of Rebecca Minkoff, Leah Robert of Camuto Group, and Leandra Medine of The Man Repeller. Each speaker emphasized how essential working with social media is to the growth of a brand, and regularly using platforms such as Twitter, Facebook, Tumblr, and Instagram. At Rebecca Minkoff, print ads were even generated via site fans/users who crafted photos via the image filter of Instagram.
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June 5, 2012
