[Photo by Jacqueline Harriet]
I’m super thrilled to have been featured this past week as part of Outbrain.com’s “Discover NY Fashion Week” Series, in which I reveal some of my fashion rules to live by, tips and trends for 2014 fashion, and what music I rock out to while writing!
I hope you enjoy reading it as much as I did being a part of this fabulous feature. There’s a bit of an excerpt below, but you can read it in its entirety, here:
Having already attended 22 Fashion Weeks, Julia DiNardo of Fashion Pulse Daily is a fashion veteran, to say the least. Priding herself on “honest writing and strong visuals,” Julia uses her blog as a hub for showcasing her personal style and industry trends. A Pittsburgh native and long-time NYC resident, DiNardo’s distinct opinions and fashionable insights are derived from her experiences as a designer, professor, writer, and editor.
Her blog has had great success thus far: Fashion Pulse Daily has led to several partnerships and campaigns with brands like Bing, Chanel, Gap, Lancôme, Lucky Brand, Microsoft, Nivea, P&G Beauty, Pepsi, Sorel, and Sunglass Hut.
Closing out our 2014 “Discover NY Fashion Week” series, DiNardo explains how the rapid change in technology has influenced bloggers to become fashion chameleons.
How did you end up in the fashion blogging world? What excites you most about it?
I have a background in a few different things. I started off as a designer then went into PR and marketing and ended up on editorial side through various jobs and internships. My actual degree is in fashion marketing and Italian, so I’ve had quite a varied past as far as experience goes.
I think it provides a nice culmination of expertise to a certain extent by getting to do that for my blog. I had been writing posts for different publications freelance until about 2006 and eventually launched my blog in 2008 once I felt more comfortable with the platform. It was a really great place for me to build my personal brand and show my unique perspective. It was fully controlled by me, that’s an appealing aspect of having a blog.
How did you end up in the fashion blogging world? What excites you most about it?
I have a background in a few different things. I started off as a designer then went into PR and marketing and ended up on editorial side through various jobs and internships. My actual degree is in fashion marketing and Italian, so I’ve had quite a varied past as far as experience goes.
I think it provides a nice culmination of expertise to a certain extent by getting to do that for my blog. I had been writing posts for different publications freelance until about 2006 and eventually launched my blog in 2008 once I felt more comfortable with the platform. It was a really great place for me to build my personal brand and show my unique perspective. It was fully controlled by me, that’s an appealing aspect of having a blog.
How do you create your content? Is there a specific process or things you keep in mind?
In the side bar of the blog, I have a mini calendar where I have the different content that I post each day. Tuesday for example I talk about beauty and Friday I post “Fashion Pulse Flash,” which is about cool things I’ve experienced, products I’ve tested, or neat things that are coming up. I make it an amalgam of one post.
In the side bar of the blog, I have a mini calendar where I have the different content that I post each day. Tuesday for example I talk about beauty and Friday I post “Fashion Pulse Flash,” which is about cool things I’ve experienced, products I’ve tested, or neat things that are coming up. I make it an amalgam of one post.
