[Image via heartifb.com]
Dressed to the nines and ready to learn, network, and indulge in sponsored services such as hair and makeup, the Independent Fashion Bloggers Conference had all of the elements in place for a memorable and meaningful event. We summarized some of the most important tidbits of info to come out of the conference, so that newbies and seasoned bloggers alike can consider some new pointers to boost the business of blogging.
Content is EVERYTHING This point holds true whether are you just beginning your blogging career or you have been writing a blog for a few years now. During the panel, “Business in the First Year of Blogging,” the main focus was to understand why content trumps everything else on your blog, and the answer is quite simple. Your ideas, thoughts, and opinions is all you have to establish an authoritative voice, while gaining loyal readers who value your opinion. You want your readers to keep coming to your site and see what you have to say on a certain topic or issue. BUT another important thing that was stressed is to always be true to your opinions. Don’t just say something because you think this will be what your readers will want to hear.
[The MailChimp newsletter subscription service was a sponsor (and had these adorable hats!)]
Be Selective with Affiliate Brands You always want to think about your audience when it comes time to working with affiliate marketers for your blog. Stick to working with brands that highlight the style and voice of your blog. Your readers are your first priority and want to work with brands that have something to contribute for conversations between you and the reader. As it was said at the conference, you are allowed to say “no” to brands that don’t fit.
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