July 19, 2017
by Julia DiNardo
[From top to bottom: good lighting, pinked to perfection, on the mauve, and in a blush]
It truly doesn’t get any better than this: a treatment formula infused with nutrients to strengthen and brighten nails while imparting some of essie’s signature colors. It’s the ultimate two-fer, and leave it to essie to think of it! Although the treat love & color line launched in the spring and utilizes efficacious ingredients such as collagen and camellia extract, this month it introduces four new shades in a crème opaqueness with medium coverage. Choose from in the blush (ivory rose), pinked to perfection (carnation pink), good lighting (caramel café au lait), and on the mauve (mocha mauve) to care for your nails while providing a gorgeous color boost. Pick up yours for $10 each at essie.com, fine salons, and beauty destinations nationwide.
January 17, 2017
by Julia DiNardo
[The essie gel couture ballet nudes shades lineup]
The launch of any new essie collection is always exciting, but I’m particularly smitten with the latest one, essie gel couture ballet nudes. The formula and neutral shades will have your nails “on pointe,” as the color easily glides on and compliments not only that classic ballet uniform of pale pink tights and slippers coupled with a black leotard, but all current on-trend hues in fashion. The six shades of satin slipper, lace me up, hold the position, at the barre, perfect posture, and closing night are presented in the gel couture long-wear polish, which boasts up to 14 days of wear (apply two coats and seal with the gel couture top coat).
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August 10, 2016
by Julia DiNardo
[The new essie neon 2016 collection from clockwise: prime & pop, the fuchsia of art, stencil me in, mark on miami, off the wall, gallery girl, and in it to wyn it]
The warm weather calls for vibrant colors, so it just makes sense to bump it up a notch and go neon on your digits. Inspired by Miami’s Wynwood neighborhood, the newest collection from essie features six vibrant shades plus an opaque white primer and base coat so that you ensure you get the ultimate pop from these perfect summer brights. The newly formulated hues now feature FDA compliant ingredients in richer, more assertive shades so there’s no denying the neon nature of your nails. You can pick up all seven products for $9 each, available now at essie.com, fine salons, and beauty destinations nationwide.
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March 29, 2016
by Julia DiNardo
There’s nothing that quite jump starts a warm weather feeling than thinking of deliciously hot sunny days in Florida, and vibrant shades of nail polish to accompany the perfectly blue skies and water. Essie’s new spring 2016 collection heads straight south, inspired by hip warm weather getaways found in places like Palm Beach and over the ocean, in a lovely tropical assortment that are sure to inspire you to book your next resort vacation, and stat!
I’m most digging the peachy and coral hues of lounge lover and sunshine state of mind, but there’s no denying the statement-making capabilities of off tropic (green) and poolside service blue), accompanied by the more subtle but nonetheless playful shades on (purple) and high class affair (blush nude).
As always, you can buy each of these currently available bottles for $8.50 a piece, at fine salons and beauty destinations nationwide. If you’re looking for an ultra tiny yet nonetheless chic set to pack in your carry-on luggage, consider one of essie’s two 2016 silk watercolor kits, each equipped with four vibrant shades in more compact bottle sizes (each kit is $17.50 and includes four mini bottles).