When makeup costs as much as candy…one can’t help but snap it up as if it were a delectable tasty morsel! For cost-conscious, beauty product-loving women, e.l.f. (which stands for eyes, lips, face) is the perfect combination to get the products you desire without breaking the bank. Products can be as low as $1, and span every category from lipstick, mascara and eye shadow to makeup brushes, remover, and nail polish.
Since it’s inception almost 10 years ago, the brand has been available online and recently in select retailers, but for the first time, 60% of the line can be tested and purchased all in one location, that also offers free makeup lessons and makeovers by professional artists and the option to order and pick-up your favorite products. Shop 600 affordable items here that span their lines of essentials ($1-$2), studio (($3-$6), and mineral ($3-$8).
At the store opening celebration, I picked up a few amazing items courtesy of e.l.f. which include some of their best sellers, and my top picks, such as the Studio Collection Lip Exfoliator ($3), Mineral Infused Face Primer, 11-Piece Brush Collection ($45), and the Mascara & Shadow Shield ($3). What beauty item is running low in your makeup bag? Chances are, e.l.f. has it, at a price that will certainly make your day! See the slideshow above for my favorite, and images from the launch party.
The E.L.F. Studio Store is located at 741 Broadway in New York City’s Greenwich Village, open every day from 10am-830pm.