[image via Dove.com/ShowUsYourSkin]
We all know that utterly brilliant Dove Campaign, featuring real women with the confidence to show off their skin. Why do we call it utterly brilliant? Because Dove is working to challenge the mainstream definitions of beauty.
At present, Dove is launching the brand’s largest campaign featuring real women. For the first-time ever, every woman who uploads a photo at Dove.com/ShowUsYourSkin orFacebook.com/Dove will appear in a Dove ad – including online ads and a dynamic billboard in the world-renowned Times Square. Every woman has superior beauty potential!
The media is capable of manipulating us, often times lowering body satisfaction. The statistics are staggering. We encourage all of our readers to join Dove as they combat the “thin ideal” and create a new cultural narrative fostered by the media.
The brand’s national “Show Us Your Skin” campaign highlights the Dove body washes and beauty bars we all depend on for soft, smooth skin. Stop scrutinizing your body for flaws, and get involved by treating your own body with kindness and respect.
-Alana Quagliariello
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