Imagine being able to look at diamonds , create easy wedding band pairings, learn about various shapes, seetings, and the 4 Cs (cut, clarity, colour and carat weight), and watch videos that doll out expert advice, without having to leave the comfort of your couch? De Beers Diamond Jewellers is bringing this experience this month via its new iPhone and iPad App (free, via iTunes) that focuses on bridal jewelry so that you can admire the brilliance of the diamonds and peruse the offerings; when you are ready to see the selections in person, the app delivers the info your nearest store location and arranges an appointment for you.
At the Fifth Avenue store, I was guided through the app and made my own bridal jewelry combinations, learning that every piece of De Beers jewellery is certified with a “De Beers passport” and each polished diamond above 0.20 carats is microscopically branded with the De Beers Marque, invisible to the naked eye. Like De Beers on Facebook to find out more about the brand and the app, and get ready for an unrivaled bridal jewelry experience,which can make shopping for a ring an easy, stress-free experience for you, and/or your future fiancé.
–Julia DiNardo
