covergirl july launch | Fashion Pulse Daily

covergirl july launch

May 29, 2013

COVERGIRL Launches New Products for Eyes, Nails, Lips, and Skin This Summer!

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covergirl shadows

COVERGIRL Flamed Out Shadow Pot

Covergirl sofia vergara

COVERGIRL Sofa Vergara at the event; image courtesy of COVERGIRL

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COVERGIRL + Olay Tone and Eye Rehab CC Creams

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Eye makeup done by Pat McGrath at COVERGIRL

nervo at COVERGIRL

NERVO doing their thing to get the party started!

pat macgrath eyes covergirl

Masterful eye makeup at the COVERGIRL event

julia ink parolor

My post-inked look (also wearing COVERGIRL LipPerfection on my smackers)

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The Ink It Parlor at the COVERGIRL event

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Flamed Out Mascara

COVERGIRL smoochies

Smoochies Lip Balm; assorted colors.

My week was catapulted into beauty goodies and  fun with the COVERGIRL Summer Beauty ReMix Event, with brand spokeswoman Sofia Vergara, and music curated by deejays Liv and Mim Nervo (NERVO). There were plenty of stations available to play and take some of the company’s new products, hitting shelves nationwide this July.

covergirl new products

A collection of COVERGIRL’s latest and greatest, coming in July.

I sat back in the “Ink It! Parlor” for an amazing cat eye to be drawn on me with a charcoal waterproof Ink It! pencil, then made my way around to get custom matched for my CC Cream and Foundation shades. See the slideshow above for my perspective of experiencing the new products before they hit the shelves.

 

The COVERGIRL products launching in July include:

  • Ink It! By Perfect Point Plus — makes a high impact, lasting eye makeup creation which last twelve hours without fading or creasing one bit!
  • The FLAMED OUT™ COLLECTION — the mascara formula helps to gently fatten up each individual lash, available water resistant options as well.
  • CLUMP CRUSHER EXTENSIONS MASCARA — A new, extension building formula with an innovative curved brush that lets you add even more volume and length, sans clumps. 
  • Whipped Creme ™ Foundation, Clean Glow ™ Blush, and Bronzer — the latest technology at COVERGIRL brings lightweight, smooth breathable coverage in 10 shades of foundation , 2 blush shades, and 1 bronzer.
  • Smoochies Lip Balm–  hydrates lips with just a dash of sheer, color  and lip conditioning ingredients such as cocoa, mango, aloe and shea butter, available in 12 shades.
  • COVERGIRL + Olay Tone Rehab CC Creams — conceal and cover in seconds, while also correcting and improving your skin tone; dermatologist tested, this formula can work for sensitive skin, as it doesn’t clog pores, is no- comedogenic, hypoallergenic and non-acnegenic. Available in 14 shade options.
  • COVERGIRL + Olay Eye Rehab CC Creams, an under eye concealer, works in tandem with the tone rehab to even skin tone and brighten the eye area.  Available in five shades.
  • Limited Edition COVERGIRL Outlast ® Stay Brilliant Glosstinis— these are the cutest! Miniature sized bottles in tropical, high shine colors that can last as long as 7 days with a built in top coat. Available in 9 shades.