Contemporary Women's Workwear | Fashion Pulse Daily

Contemporary Women’s Workwear

April 18, 2012

Dana-Maxx Fall 2012

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[second from left: James ” Tanami” Jacket $395, James “Tanami” Blouse $230, Olivia”Mica” Skirt $330 third from left: Jordan “Nolina” Jacket $430, Sophia “Ordos” Cami $220, Milly”Gibson” Pant $375]

We love having expectations for fashion, and then having them wildly surpassed. Dana-Maxx wowed us yet again with her Fall 2012 collection of womenswear, showcasing sexy skirts, fit and flair dresses, and her classic pops of color.

There’s something to be said about a designer who makes you feel at ease in her presence and in her clothing, and Dana-Maxx does just that. Her aesthetic is a combination of everlasting strength and femininity, with this season’s true inspiration being “desert architecture.”

[far left: Elie “Karoo” Dress $370, second from left: Emma “Badain” Coat $485, far right: Graham “Arava” Tunic Dress $340 and Nina “Palmyra Skirt $275]

This season’s neutrals are ink, black, mocha, and pumpkin with pops of gold sequins interspersed. Cobalt, ultra marine, and rhubarb will awaken your senses, especially when paired with the spicy Indonesian or alluring floral print. The sensual sweetheart neckline goes head to head with room-to-grow capes and boxy jackets. And yet, every piece can be mixed and matched according to one’s sartorial mood, albeit rumpled or refined.

-Alana Quagliariello

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February 16, 2012

Dana Maxx for SS12: A Female Powerhouse

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[Bianca “Aldana” Halter Dress, $340]

It’s not every day that one gets to sit down to a one-on-one with a strong, innovative female designer and pick her effortlessly cool brain. Lucky for us at FPD, we had the opportunity to meet Dana-Maxx Pomerantz, a recent winner of Polyvore and FIT’s Emerging Designer Series Contest. The contemporary ready-to-wear designer understands fearless fashion and the feeling of certainty that jibes when clothing is simply put, meticulously you.

[Zoey “Casp” Dress, $340]

[Claudia “Sarria” Blouse, $210, Olivia “Tasso” Skirt, $330]

Dana-Maxx’s Spring 2012 collection was inspired by Barcelona, a city known for its individuality and its unabridged physical beauty. She combined architecture and striking “juicy, yummy” colors to create a line as full of history and cultural descent as the city itself.

With a strong focus on day dresses and other no bother pieces, the brand fills a (serious) void for women’s easy, citified workwear. Architectural necklines and geometric shapes give strength to an otherwise relaxed collection.

[James “Lepant” Dress, $340]

“I love designing clothing that let women feel strong, vibrant and fearless in when they wear the clothing,” the designer explains. “Also, this sort of no fuss attitude; women want a lot of bang for their buck today…. (they want) easy, effortless pieces that are unique but can transition into various seasons.”

Here’s to clothing you’ll feel strong and individual in, and to a woman who gets it, and delivers it!

Shop the Dana-Maxx label online or find a store that carries the line in your city. Dresses and separates retail from $98-$425 while accessories go for $58-$100.

-Alana Quagliariello

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