In an astonishing collection of 24 pieces, Alberta Ferretti for Impulse (at Macy’s), a limited edition capsule collection, is as ladylike as it is sensual. The light, summer clothing is designed for the strong, seductive woman as evidenced in the ad campaign. The ads feature an Italian woman against the stunning backdrop of Positano. Bohemian flairs are coupled with garden party fashions, heavily influenced by Ferretti’s Italian heritage.
Oranges, pinks, and teals are offset by more refined whites and tans, with the standout pieces certainly being the dresses. Whether you prefer maxi or mini, you’ll vibe with the beautiful options, and perhaps even struggle to pick one.
Alberta Ferretti for Impulse will launch April 17th, 2012 in 185 stores Macy’s nationwide and at Macys.com.
-Alana Quagliariello
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