Initiated in 2009 as an event to celebrate fashion and give a much-needed boost of confidence and cash to the fashion industry, Fashion’s Night Out was a spectacular success and is back for its second year. Hundreds of stores will be open late, and they’ll be hosting tons of events: celebrity appearances, fashion shows, discounts, visits from the designers themselves — the night will truly be a celebration of all things fashion. In addition to aiding the fashion financial sector, an important New York charity will also get a boost, the New York City AIDS Fund. Visit the Fashion’s Night Out website for a list of retailers, FAQs, videos and more to get you geared up and ready to shop. Twitter fans can get live updates, photos and favorites by following @fashionpulse throughout the night, and stay tuned for the Fashion’s Night Out Runway Show on September 7th!
Here are picks for the best of Fashion’s Night Out, and if you can’t join us there, then we would love to see you online!
When: Sept. 10TH
Where: Rockefeller Center at 50th St, bet. 5th and 6th Aves to Greene St           bet. Spring and Prince Sts in SoHo
As the evening’s official vehicle sponsor, Volkswagen will give shoppers “direct” car service to and from events in the brand new 2011 Jetta. Ride from midtown to the heart of the night’s hottest events in Soho and arrive in absolute sophistication and style.
- Who: Warren-Tricomi Salon
When: Sept. 10TH 6PM-8PM
Where: The Plaza Hotel, 5th Ave at Central Park South
Start the night off with a bit of glamor, by getting complimentary styling or even an updo at the Warren-Tricomi Salon in the Plaza Hotel. Also view the CFDA Incubator Project, get a glimpse of Corinne Bailey Rae as she performs at the Plaza’s Palm Court, then hit up the after party in the Terrace Room from 9PM to 11PM.
When: Sept. 10TH
Where: The Plaza Hotel, 5th Ave at Central Park South
Get complimentary facials, make-up touch ups, hand treatments and meet the top beauty company creators like Kimiko and Alison Raffaele. Also get a chance to win a custom-made hair accessory from Lucia Tristao Hair designs and find out about exclusive FNO-only offers from Miriam Mirani and Diego Della Palma.
When: Sept. 10TH 6PM-8PM
Where: Duane Reade the Look Boutique, 233 Lafayette St
Get touched up by make-up pro Jackie Gomez using Pur Minerals and shop the collection till 11PM.
When: Sept. 10TH
Where: 25 Bond St, bet. Lafayette and Bowery Sts
Like scavenger hunts? That will be the theme of a styling contest between multiple Soho locations called “Dots SPOTS”. Follow the clues to create a personalized look from Dots pieces. Celeb stylist Mia Morgan and fashion dynamo Richie Rich will judge and the winner gets a day of beauty and styling with Mia, a new Dots wardrobe and a trip to an exotic destination!
- Who: Fashion’s Night Out: The Show, hosted by Vogue’s André Leon Talley and fashion blogger Hanneli Mustaparta
When: Sept. 7TH 7PM
Where: Lincoln Center, 70 Lincoln Center Plaza
Macy’s and Maybelline New York presents the largest public fashion show in New York’s history, where 150 top models will walk in the fall’s hottest trends from top designers and brands. Catch the live stream on CBS.com, or head to Lincoln Center for the bird’s eye view. Preview the follow-up special, “Fashion’s Night Out 2010”, airing on Sept. 14TH at 10PM EST, at cbs.com/fno and hear from Anna Wintour, Michael Kors, Gwyneth Paltrow and many more!
- Who: The Shops at Columbus Circle
When: Sept. 10TH 6PM-11PM
Where: Time Warner Center, Columbus Circle at 59th St
Shop Bebe, Aveda, Eileen Fisher, Esprit and a host of other stores till 11PM and receive exclusive discounts, in-store treatments, gifts-with-purchase, live DJs and more.
- Who: Milly by Michelle Smith
When: Sept. 10TH 5:30PM-7PM
Where: Bloomingdale’s, 100 Third Ave, and Bergdorf Goodman, 754 5th Ave
Meet Michelle Smith as she passes through Bloomingdale’s to celebrate the Milly/Clinique gift-with-purchase. Then catch her again on the 5th floor of Bergdorf Goodman, where guests can have their pic taken with her and buy her exclusive FNO coat designed for BG.
When: Sept. 10TH 6PM-10PM
Where: 417 West Broadway, bet. Prince and Spring Sts
Enjoy “A Night Out in Old New York” at Elie Tahari’s Soho store, where they’ll be serving up Manhattans and cute, singing twin brothers will make the crowds swoon with classic Sinatra. Browse the fab new fall collection, get an old Polaroid of yourself and shoppers receive an “Old New York”-inspired beaded, feather-embellished bracelet.
When: Sept. 10TH
Where: 9th Ave and 13th St
Maybelline New York has an array of activities jam-packed into one evening. Free mini-makeovers abound for fans using the latest products, after which recipients will walk in the “Sensational Strut” contest for a chance to win a year’s supply of products and prizes. Â Brand spokesmodels Lisalla Montenegro, Jessica White, Kemp Muhl and Emily DiDonato will be on hand to judge the catwalk contest, and the first 50 on the scene will get the exclusive Michael Angel for Maybelline make-up bag, featuring one of the designer’s famous prints. Then party till 10PM to the spins of a live DJ with hosts Sean Lennon and Kemp Muhl.
When: Sept. 10TH 6PM-11PM
Where: Tracy Reese Flagship Boutique, 641 Hudson St
Wear your dancing shoes  as the designer hosts a dance-a-thon to Nylon DJ Rajni Jacques’s tunes. Fellow shoppers can judge, or get a free Sally Hansen manicure.
When: Sept. 10TH
Where: 266 Mott St
Update your look with Today Show stylist Bobbie Thomas, shape up your eyebrows courtesy of Frédéric Fekkai, get a mini-makeover from Bobbie Brown and enjoy “Made by Melissa” cupcakes whipped up just for you. There’ll also be a raffle to win Spring 2011 Fashion Week tickets for Rebecca’s show. Better yet, get $100 off every $350 you spend!
When: Sept. 10TH 6PM-11PM
Where: 505 Carroll St, Park Slope, Brooklyn
Head to Brooklyn for an evening of eco-friendly fashion including panelists, speakers, workshops and, of course, shopping. A $10 donation is suggested.
- Who: Frédéric Fekkai, Henri Bendel and Marchesa
When: Sept. 10TH 6PM-9PM
Where: Salon Henri Bendel, 712 5th Ave
Price: $75
The price gets you the whole experience – selecting from five Marchesa moments in which to be dressed, styled by the Fekkai hair and make-up team, draped in House of Lavande jewelry, pumped in Louboutins and then advised by The City star Olivia Palermo on how to pose for the paparazzi. The moment will be caught in a professional digital print, yours for the keeping. Also get a chance to win a Fekkai cut and color, two tickets to the Spring 2011 Marchesa fashion show and a Henri Bendel VIP card that gets you 25% off.
When: Sept. 10TH 8PM-10PM
Where: The Lexington Ave store, bet. 57th and 58th Sts
Jump on the Payless-sponsored “Official Ride of Fashion’s Night Out”  and get free rides on Gray Line double-deckers all night to the Lex Ave and other retail locations. There you can shop affordable styles and  meet and greet with the four Payless Guest Designers: Christian Siriano, Lela Rose, Patricia Field and Isabel Toledo.
When: Sept. 10TH 11AM-11PM
Where: 96 Greene St
Come meet Thakoon, Alexander Wang, Proenza Schouler, Peter Som, Alexander Wang, just to name a few, and shop exlusive KZ products, like Proenza Schouler PS1 wallets, the Jason Wu owl scarf and the Anndra Neen necklace.
- Who: Club Monaco and Victor Demarchelier
When: Sept. 10TH from 7:30 PM
Where: 121 Prince St
Come and be styled by Vogue‘s Jessica Sailor and have your pic taken and signed by Victor Demarchelier himself with his vintage Polaroid. You just have to be one of the first 100 people to spend $175 or more.
- Who: Mercedes-Benz presents Carolina Herrera
When: Sept. 10TH 6PM-10PM
Where: Carolina Herrera, 954 Madison Ave
Celebrate two milestones for this season’s Mercedes-Benz Presents designer, as she opens her CH Carolina Herrera store at 802 Madison, with special guest Illustrator Robert Risko, and the 10th anniversary of her flagship Madison Ave store.
- Who: Heidi Klum and Destination Maternity
When: Sept. 10TH
Where: Destination Maternity, 28 East 57th St
Join Heidi Klum as she hosts an evening of maternity fashion through the ages, from 1950 through to today, ending with designs from the model’s own collection, Lavish, for A Pea in a Pod. Enjoy retro refreshments and moms-to-be walk away with a signature goody-filled tote from Heidi.
When: Sept. 10TH
Where: Barney’s New York, 660 Madison
Score one of 4,000 limited edition squeezed (lemonade flavor) bottles while shopping at this chic retailer.
- Who: Victoria Secret Bombshells Adriana Lima, Chanel Iman and Doutzen Kroes
When: Sept. 10TH 7PM-10PM
Where: VS Soho Store, 591 Broadway
Meet the bombshells in person and get their autograph, and Facebook fans can submit advanced questions to the models for a live chat via UStream.
- Who: Modelinia Magazine and Curve
When: Sept. 10TH 7PM-11PM
Where: Curve, 83 Mercer St
Celebrate model Sessillee Lopez’s cover for the magazine, get a preview of French designer IRO’s spring 2011 collection and one-of-a-kind jewelry from Erickson Beamon for the event. DJ Gregory Rogrove will provide the tunes and shoppers can win Erickson Beamon and IRO giveaways.
When: Sept. 10TH 6PM-11PM
Where: 132 1/2 West 24th St
Enjoy wonderful autmnal treats like spiced apple cider and ginger snap cookies after you’ve had your Tarot cards read and received personalized fragrance suggestions from Christine Dimmick and her team.
When: Sept. 10TH 6PM-11PM
Where: Ralph Lauren Soho, 379 West Broadway
Grammy nominee Janelle Monae will stir the crowds with her soulful voice at the RL Soho store, where she and André Leon Talley will host an evening of champagne and shopping. Jessica Alba will also be hosting Janelle’s performance and Halle Berry will be autographing copies of her cover issue of Vogue with Anna Wintour.
When: Sept. 10TH 6PM-8PM
Where: The Plaza Hotel, 59th St and 5th Ave
Travel and experience the world’s culture – with a glass of champagne in hand – through Assouline’s photo booth time machine. When you get back to 2010, meet Waris Ahluwalia, Pamela Fiori, Tommy Hilfiger and Rima Suqi, who will be making personal appearances.
- Who: Lucky Magazine and Nine West
When: Sept. 10TH 6PM-8PM (FNO festivities till 11PM)
Where: Nine West Specialty Retail Store, 675 5th Ave
Grammy Award-winning singer and songwriter Joss Stone will not only perform for FNO shoppers, but they can also buy her exclusive Nine West Vintage America Collection for fall 2010.
When: Sept. 10TH 6PM-11PM
Where: 79 Mercer St
Be some of the first to check out the new UGG and Jimmy Choo collection, as well as the entire UGG Australia fall line. Nibbles and drinks from City Bakery will be served and you can jam to DJ Vikas.
- Who: Patty Smyth and BVLGARI
When: Sept. 10TH from 6PM
Where: BVLGARI, 730 5th Ave
Join rock and roll legend Patty Smyth as she performs and collaborates with BVLGARI to support the jewelry house’s Save the Children project, Rewrite the Future. Help raise funds by purchasing BVLGARI’s Save the Children ring, priced at $370, of which $75 goes to the charity, before it hits stores in October.
When: Sept. 8Th & 9TH 8:30AM-7PM, and Sept. 10TH 8:30AM-10PM
Where: Grand Central Terminal, 42nd St entrance
Union Square Agency, along with Conair, Match.com, Amrita Singh, Silhouette Eyewear, the Accessories Council, Vanessa Montiel Jewelry, Clare Handbags and Cinzia Designs will convert Grand Central into an invite-free, interactive environment for three days. Get free makeovers, mingle with VIP guests and receive samples and enter giveaways.
When: Sept. 10TH 6PM-11PM
Where: Piperlime Pop-up Store, 93 Mercer St
Meet Project Runway designers, Stylist-to-the-Stars Rachel Zoe and shop your fave fall trends.
When: Sept. 10TH
Where: Bergdorf Goodman, 754 5th Ave
Jewelry designer Sydney Evan has put her spin on the classic “I Heart NY” symbol and created a limited-edition bracelet made with 14k gold or rose gold and diamonds. Shop the piece for $575 at Bergdorf Goodman.
- Who: Barielle and CO Bigelow Apothecary
When: Sept. 10TH
Where: CO Bigelow Apothecary, 414 Ave of the Americas
Get a 10-minute manicure from technicians using Barielle’s fall and winter shades.
- Who: Subports, Vena Cava and Partner & Spade
When: Sept. 10TH
Where: 40 Great Jones St
Subports, the mobile shopping destination is collaborating with Vena Cava and Partner & Spade to promote Non Fashion People’s Fashion Night Out. The event will showcase one-of-a-kind wearable fashion made by non-designers. The creators include an elephant, a candle-maker, the Internet and an insurance claims adjuster! All proceeds will go to the Ali Forney Center, which provides resources for homeless LGBT youth.
When: Sept. 10TH 6PM-11PM
Where: 368 Bleeker St
Get styling tips from guest designer Erin Fetherston, catch a guest performance from Metric, dance to the beats of DJ Cory Kennedy and enjoy customized cupcakes from top model Karlie Kloss.
