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athleta 2012

July 31, 2012

Athleta Holiday 2012 Preview

by Julia DiNardo

Athleta‘s holiday 2012 preview, hosted at the aptly-themed Aspen Social Club in Midtown Manhattan left me yearning for the slopes in order to take advantage of all of the thoughtful design detailing that the brand has put into its latest line. There were some great new lifestyle and yoga/gym offerings to be had (check out the sweet vest above –that fur collar is removable), like sparkly tanks, new colorways and extra ruching, but for certain some of the most standout pieces for holiday 2102 came from the section geared toward cold weather exposure.

Ski pants were so stylish that they actually resembled my favorite pair of Club Monaco dress pants, and besides their sleek aesthetic and lightweight body that makes them apres-ski worthy, they also have a cool little tag in the back (see above) to hook your lift pass through. This season also has some fantastic headwear (picture at bottom) that allow for a ponytail to slip through and also offer antimicrobial properties. Last, the brand has a WATER PROOF (not water resistant) jacket that is a full on winterized coat so that it is ultra warm AND ultra dry, and a handy little device on the right sleeve of their jacket so that if you by chance get buried under by an avalanche. You can be found!! Genius? Yep! Check Athleta around November to shop these new stylish and highly functional athletic items, designed by women, for women.

-Julia DiNardo

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