ann taylor

March 5, 2011

Elle Shops On Demand

We all revel in awe over the fabulous designer pieces seen during this seasons fashion week, but did you ever wonder where you could snag your favorite looks? Well now you can, with Elle’s newest live e-commerce platform, “Elle Shops On Demand.” Users can browse Elle-curated videos and shop new products directly from the video! The site boasts a broad array of brands from Bally, Jimmy Choo, Diesel, David Yurman, Ann Taylor, and even Kmart. Everything is easily accessible under Elle’s newly designed website and seamless clickthrough technology. Log-in today for your chance to win a Spring 2011 Shopping Spree and scoop up the latest designer looks!

-Dana deBoer

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October 27, 2010

What FPD Has Been Up To Lately

by Julia DiNardo

Frye Boot Fall/Winter and Spring/Summer Preview

There are some great new updates to classic styles coming your way this fall/winter, such as fleece lined boots (yay! so warm!). Stay tuned for spring 2011 from Frye which is equally as exciting with sandals, flats, boots, and handbags, featuring hand-sewn and whip-stitch detailing, all coming together to pay homage to the brand’s American heritage.

Charlotte Russe and Eric Daman Bubbles & Baubles Event

This event was an introduction to the Eric Daman (Gossip Girl stylist) for Charlotte Russe line of party dresses, all at $50 and under. There definitely were a few I wanted to grab off of the mannequin, but instead, went for accessories and shoes that were up for grabs! it’s all about studding, sparkle, and shine for holiday 2010!

Ann Taylor Spring 2011 Collection Preview

The brand has definitely approached a turning point in its design — fashion forward styles and silhouettes were the majority at the preview, combining military with feminine looks, alongside some must-have accessories and footwear. Also of note was the gorgeous, well-edited bridal gown offerings, and even some chic looks for bridesmaids as well – yes they do exist!

Molton Brown & Edwing D’Angelo’s Night

Hosted at the Molton Brown boutique in Midtown, Edwing D’Angelo displayed his statement making frocks on mannequins, live models, and the cast of the Broadway musical, Fela!

October 16, 2009

Wardrobe Jackpot: Boring Stores Reinvented

by fashionpulse

Via CollegeCandy.com:

This recession totally sucks. But, if you ignore the unemployment rate and rising cost of beer, some good is definitely coming from it. And one of those positives is the fact that the plummeting sales of retail chains has caused them to re-evaluate their brand and reinvent themselves for fall. Suddenly stores that used to make me feel nauseous (boasting window displays stuffed with mom jeans and fugly tablecloth patterns), actually have some adorable stuff that us college girls would actually consider wearing.

For the closets of fashionistas, this is great news. Now there are a dozen more stores that we can peruse online during class and drool over on our weekly treks to the mall. (Plus now when my mom calls and tells me she’s going to Ann Taylor to pick up a suit jacket, I can ask her to pick me up a cute skirt to add to my care package!)

Check out my favorite extreme makeovers (that don’t involve sexy Ty Pennington) below:

The Gap

Then: Uber boring button up shirts and polos.
Now: Cute staples essential to layering.
Must-Have Wardrobe Addition: The perfect dark wash jeans – soft, stretchy and with the perfect butt pockets – for us girls with some junk in the trunk.

gapjeans garpshirt gapskirt

Express

Then: Going-out clothes that were borderline trashy.
Now: Chic party clothes that are fun, but not slut-tastic.
Must-Have Wardrobe Addition: Fail-safe dress for girls’ night out. The clean lines of this color blocked, one-shoulder dress make it effortlessly chic while still being young and trendy.

expressdress expressneclace expressjacket

Ann Taylor

Then: Boring mom clothes
Now: Classy pieces that have some edge to them
Must-Have Wardrobe Addition: Edgy, heeled boots. The wrap around leather strap adds just the right amount of personality and these would look pretty killer over a sexy pair of skinnies.

anntaylor boots anntaylorcoat anntaylorsweater

New York and Company

Then: All the store had was 40 different black pants that all looked the same and some really fugly jumpsuits.
Now: Totally on top of the trends (I’m talking leggings, tunics, ruffles…) at prices that wont break the bank.
Must-Have Wardrobe Addition: Go-to pencil skirt. It will be there for you through dinners, parties, weddings and any other occasion that forces you out of your sweats and into real clothes. (And did I mention it’s only $32?!)

nyandcskirt nyandcdress nyandcleggings

Old Navy

Then: Cheap, shapeless clothes
Now: Cheap, adorable clothes
Must-Have Wardrobe Addition: The ideal fall jacket: satin lined, waist cinching, wide brimmed, bold colors… should I go on?

oldnavycoat oldnavyshirt oldnavydress

Banana Republic

Then: Stuffy, sophisticated and over-priced pieces.
Now: Hip, trendy, and totally catering to 20-somethings (with a large bank account).
Must-Have Wardrobe Addition: This darling sheath dress. It’s totally party worthy, but belt it and throw on a cardigan and some tights and it works for an important class presentation, too!