It’s not the world’s largest inconvenience by far, however with the only way to find the lipstick shade that looks best on you is via trial and error, it can certainly be time-consuming and costly. Now ALMAY has (thankfully) taken all of the guesswork out of finding your ideal shade starting this month, with the launch of its Smart Shade Butter Kiss Lipstick Collection. It’s pretty fool-proof actually; all you have to do is determine if your skin tone fits under light, light/medium, or medium, then decide if you want a berry, pink, nude, or red shade (or all four!).
The launch includes 12 total shades across each skin tone match, and will easily guide you to the right one with a label found on the bottom indicating the shade name and skin tone match, i.e. “berry-light.” The new lineup is also packed with hydrating ingredients, is hypoallergenic, super easy to use and find, and quite affordable. Each lipstick retails for $6.99 each, and can be found at drug and mass retailers nationwide as well as at ALMAY.com
