April 15, 2010
by fashionpulse
Fused by a shared passion for sun, surf, and fashion, Cynthia Rowley collaborates with Roxy this spring in the exclusive collection available only at Barney’s New York and Colette Paris. Ranging from $13-$225, the affordable line mixes function and design in effort to see fashion embrace the laid back surf lifestyle. Comprised of forty pieces of accessories, sportswear, and swimwear, the line reverberates with bright neon & neoprene, ranging from short wetsuits to silk tassle leather sandals. Recalling the outfit driven Adidas designer collection and add the innovative aesthetic of a notable fashion designer, Cynthia Rowley, and the result is a malleable collection of fashionable and comfortable items that take you from the beach to the bar. Models and guests rocked the new pieces amidst the fashionable throng, showing off how to work the collaborative collection into a your existing wardrobe. Oh, and don’t fret – the partnership is said to continue for the next three years. Shop the new collection here.
–Maria Eilersen
February 3, 2010
by fashionpulse
[Image via Adidas.com]
Once upon a time Adidas sprinkled a touch of Stella McCartney on their fashion-conscious sportswear collection before sticking it in the oven. And alas, gone were the days of awkwardly tight, camel-toe cinching athletic leggings to make room for more stylish work out gear. This week Adidas again pushes the limits of athletic apparel, launching its new blue label collection, A.039. Promising more “outfit driven” looks, the styles are designed to function both in the gym and everywhere else the day may take you. Browse the rest of the collection here.
The 3D Avatar experience has many idealists crooning the mundane earth blues. On February 4th, Adidas offers you a chance to escape our bleak reality when Snoop Dogg unveils the brand’s new galactic collection. On Thursday morning, the rapper will join Darth Vader in leading the Stormtroopers on a revamped Imperial March through Times Square to the brand’s flagship store in Soho. This unprecedented journey climaxes when Snoop Dogg reveals the new Luke Skywalker sneaker. Yeah, we’ll be there.
-Maria Eilersen
Subscribe to Fashion Pulse Daily’s Newletter
November 11, 2008
by fashionpulse
We recently learned via WWD that Adidas is getting ready to launch a new sportswear, not activewear line called SLVR, officially making its grand debut in February during New York Fashion Week, with a new store in SoHo devouted to the collection. Although its not derived to be an eco-focused line, it does incorporate green elements such as organic cotton, soybean fabric, and the “zero waste T” made of one piece of fabric sewn once and cut once, and the “seven-piece shoe” comprised of seven stitched together pieces instead of 25 components that normally make up a piece of footwear. We’re pleased that a huge brand like Adidas recognizes the value of being eco-friendly, but we wonder if the positioning of the new sportswear line is really enough to stand out in an already crowded and unstable market..
