Cosmetics can be highly subjective, looking and working differently on various skin tones and types, as well as showing different levels of application and expertise due to the user’s skill level. That’s why it’s so important to be able to truly play with the makeup items you’re considering before making a purchase, as well as soliciting helpful advice from a professional knowledgeable with the brand. E.l.f. Cosmetics (eyes lips face) has recently expanded its Studio Store offerings to a second location in the Financial District, close to the seaport, the main thorough fare of Broadway, and landmarks such as Wall Street, the National September 11 Memorial & Museum, and off-price retailer department store Century 21.
