Tech & Style

September 20, 2012

Fashion and Tech Turns Up Everywhere from Fashion Week to Project Runway

While watching dozens of shows this month for the Spring 2013 collections, it was hard not to glance across the runway and notice the dozens of raised arms, holding cell phones or iPads, documenting the looks live as they came down the runway. Seconds later, those exact same looks were sent out via Twitter, Instagram, Facebook, or any other of the myriad of social media channel, which meant anyone in the world with access to a smartphone or computer with internet access could see what the select crew of guests at a runway show just witnessed. Amazing right? Even those with front row seats, the best seats in the house, whipped out phones to share their unique experience with the web.

After covering fashion week for nine years, the emergence of new technology has significantly improved what it’s like for me to be organized, have convenient and useful devices, and simplify the steps involved to completing my work and meet deadlines. Continue reading…

August 17, 2012

G-Shock 30th Anniversary Party and New Product Launches

by Julia DiNardo

Casio G-Shock, the popular sports-performance watch brand, hosted a major press event last week to commemorate its 30th Anniversary, introduce its latest ambassadors, new products, anniversary items, collaborations, and generally to party! Slaughterhouse was the opening act for Eminem who is also creating a G-Shock collaborative timepiece hit shelves in the fall of 2013.

[30th Anniversary limited edition colors in four classic G-Shock style; image via G-Shock]

Look forward to collabs with DGK, Clot, Haze, and Burton, along with products that feature Bluetooth with smartphone interaction technology, self-charging abilities, automatic time correction when traveling in time zones, crocodile-printed bands, and per always, shock-resistance. Shop online at GShock.com for the latest offerings, or head to a Macy’s, Tourneau, Zumiez,or Tilly’s retailer near you.

–Julia DiNardo

May 7, 2012

HP, Alexandre Herchcovitch, and ME

by Julia DiNardo

[All images by AnaPhoto.net]

The lovelies at Style Coalition threw a fabulous launch event that set us all abuzz; an intimate evening with HP’s newest product, and the man behind the most lovely of them all, fashion design phenom Alexandre Herchcovitch. WOW. Inspired by his fall/winter 2012 collection, the special edition notebook PC, HP Pavilion dm1 by Alexandre Herchcovitch was created by the world-renowned Brazilian designer to mimic the lace found in one of his dresses via a gorgeous design displayed on the notebook key deck, key caps (a first ever to have a design on the actual keys!), the mouse, back of the notebook, and a sleeve.

I made a beeline right for Alexandre the moment he walked into the Style Coalition lounge; I really really wanted to talk fashion, and his latest designs for the HP device, but also gush over how awesome he is! Just as I thought, he was cool, charismatic, and incredibly down-to-earth; Alexandre and I talked about his first runway show at New York Fashion Week, and I waxed poetic over what a haunting and memorable event it was (a serpentine runway lined with thousands of real flowers!).

After I “impressed” him with my only word of Portuguese (“obrigado,” which means “thank you”), we went on to discuss the inspiration of his design for the HP Pavilion dm1. He told me that when working on this project, he wanted to treat it just like he would a garment, and that every detail was quite important “You would want to make sure the zipper was in the right place and functioned in a dress, so why not bring the same elements to this notebook design?” he reasoned. Decorating the keys with the designs was very important to him, and HP got the technology down perfectly to accommodate the artful and delicate lace pattern, which appears in a greenish-gold hue throughout.

Coming in at only 3 and a half pounds with 9.5 hours of battery life, you can own this beautiful yet functional PC in a heartbeat, exclusively sold in the USA at QVC, starting at $629.95.

See here for more pics from the event, as well as some of my favorites below, along with a very special video featuring Alexandre.

April 22, 2012

Inside Generation Style

by Julia DiNardo

[All photos by Dustin Fenstermacher]

What an incredible event! I, alongside 15 other bloggers-turned-models took the runway for the Inside Generation Style event in collaboration with Intel and Independent Fashion Bloggers (IFB). The event, which paid tribute to the entrepreneurial, tech-savvy, and style-influencing role that bloggers play, aired via Livestream while it was happening (you can watch it here), In gorgeous duds by Norma Kamali’s KamaliKlture, Orla Kiely, shoes by Just Fabulous, and jewelry from Bauble Bar, we stepped out to the Parisian-themed cafe set to a sold out crowd, and amongst them, were my best friends, which made the event even more special for me.

I wore the KamaliKulture all-in-one sleeveless dress, styled with items from my own wardrobe, and the Orla Kiely Pleated Silk Boatneck Dress with the Orla Kiely Textured Leather Sparrow Bag. I was so thrilled to be a part of this special event, and even took part with sitting at the ‘cafe’ with a sleek and chic Intel-Inspired Ultrabook. Enjoy the behing-the-scenes and runway pics below!